The Weather Network is a Canadian weather channel available to Canada, the United States, and the United Kingdom. The company released their interactive AI chatbot, “Your Weather Assistant,” which allows users to directly inquire about the weather and their daily activities.

To make themselves more visible to North American audiences and increase usage of “Your Weather Assistant,” and establish a framework for data driven social media marketing. 

Maintained and executed a strategic content schedule to increase consistent platform engagement. Utilized TikTok Business Center, Meta Dashboards, and Google Analytics to enhance SEO performance, establish A/B testing frameworks, identify emerging trends and optimize organic posts and paid ad campaigns.